Job Description
Join GrowthForge Digital, an award-winning digital marketing agency transforming brands through innovative strategies. We're seeking a dynamic Senior Digital Marketing Specialist to lead our client campaigns and drive measurable ROI in Austin's thriving tech scene. As a key player in our creative team, you'll craft data-driven campaigns that captivate audiences and accelerate growth.
Why GrowthForge? Competitive salary, comprehensive health benefits, flexible remote work options, and a culture that champions innovation and career development. Shape the future of digital marketing with us!
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, social media, and email marketing
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Manage paid advertising budgets across Google Ads, Meta Ads, and LinkedIn Ads
- Collaborate with design teams to create compelling content and visual assets
- Generate monthly performance reports with actionable insights for clients
- Stay updated on industry trends and emerging technologies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of proven digital marketing experience with measurable ROI
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Certifications in Google Ads, HubSpot, or similar platforms preferred
- Strong analytical skills with experience in data visualization tools
- Expertise in SEO/SEM best practices and content strategy
- Exceptional written and verbal communication skills
- Portfolio demonstrating successful campaign execution