Job Description
Join Nexus Growth Partners as a Senior Digital Marketing Specialist and drive explosive growth for our SaaS portfolio. We're seeking a data-driven innovator to architect omnichannel campaigns that captivate audiences and accelerate revenue. In this pivotal role, you'll lead our digital transformation across B2B and B2C verticals, leveraging cutting-edge tools to optimize customer journeys and scale brand influence. Our collaborative team values creativity, analytical rigor, and a passion for digital disruption.
Responsibilities
- Develop and execute multi-platform digital strategies (SEO, SEM, Social, Email, Content)
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Optimize conversion funnels and A/B test creative assets
- Manage $500K+ monthly ad budgets across Google Ads and LinkedIn
- Lead cross-functional initiatives with Product and Sales teams
- Produce quarterly performance reports with actionable insights
- Mentor junior marketers on emerging trends and best practices
Qualifications
- 5+ years in digital marketing with SaaS or tech industry experience
- Expertise in SEO, SEM, and paid social advertising
- Proven track record scaling revenue through data-driven campaigns
- Certifications: Google Ads, Google Analytics, HubSpot
- Advanced proficiency in marketing automation tools (Marketo, Pardot)
- Strong analytical skills with SQL and data visualization
- Bachelor's degree in Marketing, Business, or related field
- Portfolio showcasing campaign ROI and growth metrics