Job Description
Join Nexus Digital Solutions, an award-winning digital agency, as we revolutionize brand storytelling through cutting-edge marketing strategies. We're seeking a dynamic Senior Digital Marketing Specialist to architect and execute multi-channel campaigns that drive measurable growth for our Fortune 500 clients. This hybrid role offers the opportunity to shape our digital transformation while working with industry-leading tools and a collaborative, innovative team.
Responsibilities
- Develop and implement end-to-end digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Manage PPC campaigns with budgets exceeding $500K across Google Ads and Meta platforms
- Conduct A/B testing and conversion rate optimization experiments
- Present performance insights to C-level stakeholders and marketing leadership
- Mentor junior marketing associates and foster data-driven decision culture
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 5+ years of progressive digital marketing experience with measurable ROI
- Advanced certifications in Google Analytics, Google Ads, and Meta Blueprint
- Expertise in marketing automation (HubSpot, Marketo) and CRM systems
- Proven track record scaling B2B SaaS or e-commerce brands
- Proficiency in SEO tools (SEMrush, Ahrefs) and content management systems
- Strong analytical skills with ability to translate data into actionable strategies