Job Description
Join our dynamic marketing team at GrowthForge Digital, where innovation meets execution. We're seeking a results-driven Senior Digital Marketing Specialist to architect and scale our digital presence. This role offers the opportunity to shape our brand narrative across multiple channels while driving measurable growth in a rapidly evolving digital landscape.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns including SEO, SEM, email, and social media
- Analyze performance data to optimize conversion rates and ROI across all digital touchpoints
- Lead content strategy creation aligned with brand voice and audience engagement goals
- Manage paid advertising budgets across Google Ads, Meta, and emerging platforms
- Collaborate with design and product teams to ensure cohesive brand experiences
- Conduct A/B testing and implement data-driven optimizations
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 5+ years of digital marketing experience with proven campaign success
- Expertise in SEO/SEM tools (SEMrush, Ahrefs) and analytics platforms (Google Analytics, Adobe Analytics)
- Certification in Google Ads, Meta Blueprint, or HubSpot Marketing Hub
- Strong understanding of marketing automation and CRM systems (Marketo, Salesforce)
- Experience managing PPC budgets exceeding $50,000/month
- Portfolio demonstrating successful campaign results and creative executions
- Ability to translate complex data into compelling narratives
- Proficiency in HTML/CSS for landing page optimization