Job Description
Join GrowthWave Digital, an award-winning digital marketing agency, as we revolutionize brand storytelling for Fortune 500 clients. We're seeking a dynamic Senior Digital Marketing Specialist to lead our most ambitious campaigns in the vibrant tech hub of Austin. This hybrid role offers competitive compensation, comprehensive benefits, and the opportunity to shape the future of digital strategy.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, SEM, and social media campaigns
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing for landing pages, email campaigns, and ad creative
- Collaborate with cross-functional teams to align marketing initiatives with business objectives
- Manage $500K+ digital advertising budgets across platforms (Google Ads, Meta, LinkedIn)
- Present quarterly performance reports with actionable insights to C-suite executives
- Mentor junior marketing specialists on emerging trends and best practices
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 5+ years of digital marketing experience with proven ROI-driven campaigns
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Certified in Google Ads, HubSpot, or similar digital marketing platforms
- Expertise in marketing automation (HubSpot, Marketo, or Pardot)
- Strong data visualization skills with experience in Tableau or Power BI
- Portfolio showcasing 3+ successful digital transformation projects