Job Description
Join our award-winning team at GrowthForge Digital, where innovation meets impact! We're seeking a visionary Senior Digital Marketing Specialist to architect and execute cutting-edge strategies that drive exponential growth. In this pivotal role, you'll shape our digital presence, captivate global audiences, and transform data into breakthrough results. Enjoy competitive benefits, flexible work arrangements, and a culture that champions creativity and continuous learning.
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Lead data-driven optimization initiatives using advanced analytics tools (Google Analytics, Adobe Analytics) to maximize ROI
- Manage $1M+ digital advertising budget across platforms (Google Ads, Meta Ads, LinkedIn)
- Orchestrate end-to-end content marketing lifecycle from ideation to viral distribution
- Drive customer acquisition and retention through personalized automation journeys
- Conduct A/B testing and conversion rate optimization experiments
- Collaborate with cross-functional teams to align marketing with business objectives
- Generate actionable insights and executive-ready performance reports
Qualifications
- 8+ years of progressive digital marketing experience with proven campaign success scaling B2B/B2C brands
- Expertise in full-funnel marketing automation (HubSpot, Marketo) and CRM integration
- Advanced certification in Google Ads, Analytics, and Meta Blueprint
- Proficiency in SEO/SEM tools (SEMrush, Ahrefs, Moz) and technical SEO implementation
- Strong data visualization skills with experience in BI tools (Tableau, Power BI)
- Experience managing remote teams and cross-departmental projects
- Portfolio demonstrating successful digital transformation initiatives
- Bachelor's degree in Marketing, Communications, or related field