Job Description
Are you a visionary digital marketer ready to drive growth and shape brand narratives? NexGen Digital Solutions is seeking a dynamic Senior Digital Marketing Manager to lead our high-impact campaigns in the heart of London.
In this pivotal role, you will own the end-to-end digital marketing strategy, blending technical SEO prowess with creative PPC execution. You will work in a fast-paced environment, collaborating with cross-functional teams to optimize user acquisition and maximize ROI. If you are passionate about data-driven decision-making and possess a flair for high-conversion copy, we want to meet you.
Why Join Us?
- Competitive salary and performance bonuses.
- Flexible hybrid working model.
- Access to cutting-edge marketing tools and training.
- Work with a diverse, innovative team of industry leaders.
Ready to take your career to the next level? Apply today.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive organic traffic growth.
- Manage and optimize Google Ads and Bing Ads campaigns, ensuring high ROI and efficient budget allocation.
- Analyze market trends, competitor activities, and consumer behavior to refine marketing strategies.
- Collaborate with the content team to produce high-quality, SEO-optimized assets that engage users and convert leads.
- Lead A/B testing initiatives on landing pages to improve conversion rates and user experience.
- Monitor and report on key performance indicators (KPIs) using Google Analytics and other dashboard tools.
- Mentor junior marketing staff and provide technical guidance on digital best practices.
Qualifications
- Proven experience (3-5+ years) in digital marketing, with a strong focus on SEO and PPC.
- Deep understanding of search engine algorithms, keyword research, and link building strategies.
- Expertise in Google Analytics, Google Tag Manager, and marketing automation platforms (e.g., HubSpot, Marketo).
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in Marketing, Business, or a related field.