Job Description
About Us:
Apex Growth Solutions is a forward-thinking digital agency driving growth for Fortune 500 clients. We are looking for a Senior Digital Marketing Manager to spearhead our strategy division in New York. You will be the architect of our digital presence, blending creativity with data-driven insights to deliver exceptional ROI.
Why Join Us?
• Competitive salary and comprehensive benefits package.
• Remote-first culture with opportunities for in-office collaboration.
• Professional development and continuous learning budget.
• A dynamic team passionate about innovation.
The Role:
In this pivotal role, you will lead a high-performing marketing team, overseeing multi-channel campaigns that elevate brand visibility and drive lead generation.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead SEO and SEM initiatives, including keyword research, on-page optimization, and paid ad management.
- Oversee content marketing efforts, collaborating with writers and designers to produce high-quality assets.
- Analyze campaign performance using Google Analytics and other analytics tools to optimize conversion funnels.
- Manage the annual marketing budget and allocate resources effectively.
- Stay abreast of industry trends to ensure our strategies remain competitive and innovative.
- Mentor junior marketers and foster a culture of continuous improvement.
Qualifications
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
- Proven expertise in SEO, PPC, email marketing, and social media advertising.
- Strong proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics 4).
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Strong project management skills and ability to meet tight deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field.