Job Description
Are you a strategic thinker with a passion for driving brand growth? Nexus Creative Group is seeking a visionary Senior Digital Marketing Manager to lead our marketing initiatives in the bustling heart of New York City. In this role, you will be the architect of our digital presence, ensuring our message resonates with audiences across all channels.
We are looking for a candidate who thrives in a fast-paced environment and possesses the technical prowess to execute high-impact campaigns. If you are ready to take your career to the next level with a dynamic team, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand identity.
- Lead SEO and SEM initiatives, optimizing content to increase organic traffic and search visibility.
- Manage and grow our presence across key social media platforms, creating engaging content that fosters community.
- Oversee the content production pipeline, collaborating with copywriters and designers to ensure brand consistency.
- Analyze campaign performance using data analytics tools to refine tactics and maximize ROI.
- Lead and mentor a team of junior marketers, fostering a culture of continuous learning and innovation.
- Manage the annual marketing budget and negotiate with external vendors and agencies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
- Proven track record of successful SEO campaigns and data-driven decision-making.
- Expert proficiency in Google Analytics, Google Ads, and major CMS platforms (e.g., WordPress, HubSpot).
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Experience with CRM software (Salesforce, HubSpot) and marketing automation tools.
- Strong analytical skills with the ability to interpret complex data sets into actionable insights.