Job Description
Join GrowthForge Digital's dynamic marketing team as we revolutionize brand storytelling in the digital age. We're seeking a visionary Senior Digital Marketing Manager to architect and execute data-driven strategies that captivate audiences and accelerate growth. In this pivotal role, you'll lead cross-functional campaigns across owned, earned, and paid channels while mentoring a high-performing team. Our Austin-based headquarters offers a collaborative environment where innovation thrives, and we provide comprehensive benefits including equity, wellness stipends, and professional development opportunities.
Responsibilities
- Develop and implement comprehensive digital marketing strategies spanning SEO, SEM, content marketing, and social media
- Lead performance marketing initiatives with $500K+ annual ad spend, optimizing ROI across platforms
- Analyze complex datasets using Google Analytics 4 and Adobe Analytics to drive strategic decisions
- Manage and mentor a team of 4-6 digital marketing specialists
- Collaborate with product teams to align marketing initiatives with business objectives
- Conduct competitive analysis and market research to identify growth opportunities
- Present monthly performance reports to C-suite stakeholders with actionable insights
Qualifications
- 8+ years progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in scaling multi-channel campaigns with measurable results
- Advanced proficiency in Google Ads, Meta Business Suite, and marketing automation tools
- Strong analytical skills with experience in A/B testing and conversion rate optimization
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Google Analytics and Meta Blueprint certifications required
- Experience managing budgets over $500K and teams of 5+
- Portfolio demonstrating successful digital transformation initiatives