Job Description
Join our award-winning digital marketing team at Nexus Digital Solutions, a leader in innovative tech-driven marketing strategies. We're seeking a visionary Senior Digital Marketing Manager to architect and execute data-driven campaigns across multiple channels. You'll lead a dynamic team while shaping our digital presence in a rapidly evolving landscape. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in Austin's vibrant tech ecosystem.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead a team of 4-5 marketing specialists with mentorship and performance optimization
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Manage $500K+ annual digital marketing budget with ROI-focused allocation
- Drive lead generation and conversion optimization through A/B testing and funnel analysis
- Collaborate with product and sales teams to align marketing initiatives with business goals
- Stay ahead of industry trends and emerging platforms to maintain competitive advantage
Qualifications
- 8+ years digital marketing experience with 3+ years in team leadership
- Proven expertise in SEO/SEM, paid social advertising, and marketing automation (HubSpot/Marketo)
- Advanced analytical skills with ability to translate data into actionable strategies
- Certification in Google Analytics, Google Ads, or similar preferred
- Experience managing six-figure marketing budgets with measurable ROI
- Strong proficiency in HTML, CSS, and marketing technology stacks
- Bachelor's degree in Marketing, Business, or related field