Job Description
Join Nexus Digital Solutions as our Senior Digital Marketing Manager and lead transformative digital initiatives that drive exponential growth. We're seeking a visionary strategist to architect multi-channel campaigns, optimize customer journeys, and elevate our brand's digital footprint in a dynamic market. This role offers unparalleled opportunities to innovate with cutting-edge tools and collaborate with cross-functional teams to deliver measurable ROI.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Manage PPC budgets across Google Ads, Meta Ads, and emerging platforms
- Oversee content creation aligned with brand voice and SEO best practices
- Collaborate with product teams to align marketing with product launches
- Present performance reports and strategic recommendations to executive leadership
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in management
- Proven expertise in SEO/SEM, social media advertising, and marketing automation (HubSpot/Marketo)
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business SuiteStrong analytical skills with experience in data-driven decision making
- Excellent project management abilities with track record of delivering complex campaigns
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Certifications in Google Ads, Analytics, or Meta Blueprint highly valued