Job Description
Join our dynamic team at GrowthEdge Marketing as a Senior Digital Marketing Manager and lead transformative digital campaigns that drive measurable business growth. We're seeking a strategic innovator to spearhead our digital ecosystem, leveraging cutting-edge tools and data-driven insights to elevate our brand presence. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with global audiences while optimizing ROI across all digital channels. This role offers unparalleled opportunities to shape our marketing strategy and make a tangible impact in the rapidly evolving digital landscape.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email marketing channels
- Analyze campaign performance using advanced analytics tools (Google Analytics, SEMrush, HubSpot) to optimize conversion rates and ROI
- Lead content creation initiatives including blog posts, whitepapers, and video scripts aligned with SEO best practices
- Manage paid advertising campaigns across Google Ads, Meta Ads, and emerging platforms with strict budget adherence
- Oversee CRM implementation and marketing automation workflows to nurture customer journeys
- Conduct market research and competitive analysis to identify growth opportunities and industry trends
- Mentor junior marketing staff and foster a culture of continuous learning and innovation
Qualifications
- Bachelor's degree in Marketing, Business, or related field with 5+ years of digital marketing experience
- Proven expertise in SEO optimization, PPC campaign management, and marketing automation tools
- Advanced proficiency in analytics platforms with ability to translate data into actionable insights
- Strong project management skills with experience leading cross-functional teams
- Certifications in Google Ads, Google Analytics, or HubSpot preferred
- Exceptional written and verbal communication skills with ability to present to executive stakeholders
- Portfolio demonstrating successful digital campaigns with measurable results
- Familiarity with A/B testing methodologies and conversion rate optimization techniques