Job Description
Join GrowthForge Digital's innovative team as we redefine digital marketing excellence in the heart of Austin's tech scene. As a Senior Digital Marketing Manager, you'll architect and execute data-driven strategies that captivate audiences and accelerate business growth. We're seeking a visionary leader to transform our digital footprint across channels while mentoring a high-performing team. Our collaborative culture thrives on creativity, analytics, and relentless innovation – perfect for a strategist ready to make measurable impact.
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies (SEO/SEM, social media, email, content)
- Lead performance marketing campaigns with $500K+ annual budgets, optimizing ROI through A/B testing
- Analyze complex datasets using Google Analytics, Adobe Analytics, and marketing automation tools
- Manage and mentor a team of 3-5 digital specialists while fostering professional growth
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Drive brand awareness through innovative content strategies and influencer partnerships
- Report on KPIs and present actionable insights to executive stakeholders quarterly
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 7+ years progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in scaling B2B/B2C campaigns across major platforms (Google, Meta, LinkedIn)
- Advanced proficiency in marketing automation (Marketo, HubSpot) and analytics tools
- Certifications in Google Ads, Meta Blueprint, or similar preferred
- Experience managing $500K+ marketing budgets with demonstrated ROI optimization
- Exceptional strategic thinking with ability to translate data into actionable plans
- Strong presentation skills with experience communicating to executive leadership