Job Description
Join Innovate Marketing Solutions as we revolutionize brand storytelling in the digital age. We're seeking a visionary Senior Digital Marketing Manager to architect integrated campaigns that captivate audiences and drive measurable growth. In this high-impact role, you'll lead our digital transformation across B2B and B2C verticals while mentoring a dynamic marketing team. Our Austin-based headquarters offers a collaborative, results-driven culture where creativity meets data-driven strategy. If you're passionate about turning market insights into compelling narratives, we want you.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, email, and social platforms
- Lead brand storytelling initiatives that resonate with diverse audiences and drive engagement
- Analyze campaign performance using analytics tools (Google Analytics, HubSpot) and optimize ROI
- Manage $1M+ digital budget with quarterly forecasting and variance reporting
- Collaborate with product teams to align marketing initiatives with product launches
- Lead A/B testing programs for landing pages, CTAs, and email sequences
- Mentor junior marketers through performance reviews and skill development workshops
Qualifications
- 8+ years progressive digital marketing experience with 3+ in leadership roles
- Proven track record scaling brand awareness through integrated campaigns
- Advanced proficiency in marketing automation (HubSpot, Marketo) and analytics tools
- Certifications in Google Analytics, Google Ads, or Hootsuite required
- Experience managing remote teams and cross-functional stakeholders
- Portfolio demonstrating 5+ successful brand transformations with quantifiable results
- Deep understanding of consumer psychology and market trends
- Bachelor's degree in Marketing, Communications, or related field