Job Description
Join Nexus Growth Partners as a Senior Digital Marketing Manager and drive explosive growth for our SaaS portfolio. We're seeking a data-driven leader to architect omnichannel strategies that captivate audiences and accelerate customer acquisition. In this pivotal role, you'll own the full marketing funnelâfrom brand storytelling to conversion optimizationâwhile mentoring high-performing teams. If you thrive at the intersection of creativity and analytics, this is your chance to shape the future of digital marketing in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute multi-channel digital strategies across SEO, SEM, social media, and email marketing
- Lead performance marketing campaigns with $500K+ annual budgets, optimizing for CAC and LTV
- Analyze customer journey data using GA4, Adobe Analytics, and marketing automation platforms
- Manage A/B testing frameworks for landing pages, CTAs, and email sequences
- Collaborate with product teams to align messaging with user personas and product roadmaps
- Mentor junior marketers through structured training programs and performance reviews
- Report on KPIs to executive stakeholders using Tableau dashboards
Qualifications
- Bachelor's degree in Marketing, Business Analytics, or related field
- 7+ years digital marketing experience with 3+ years in management roles
- Proven expertise scaling SaaS businesses through performance marketing
- Advanced proficiency in marketing automation (HubSpot/Marketo) and ad platforms (Google/Meta)
- Strong analytical background with SQL and data visualization skills
- Experience managing cross-functional teams and agency partnerships
- Certifications in Google Analytics, Google Ads, or HubSpot required