Job Description
Join our award-winning digital marketing team at Nexus Digital Agency, where innovation meets execution. We're seeking a strategic Senior Digital Marketing Manager to architect and implement data-driven campaigns that elevate our clients' brands in competitive markets. This hybrid role combines creative leadership with analytical rigor to deliver measurable ROI across digital channels.
As a key member of our Austin-based team, you'll collaborate with cross-functional experts to develop comprehensive marketing strategies, optimize customer journeys, and leverage cutting-edge marketing technologies. We value original thinkers who thrive in fast-paced environments and are passionate about transforming digital landscapes.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO/SEM, content, email, social, paid)
- Lead A/B testing and conversion optimization initiatives to improve campaign performance
- Analyze marketing analytics to identify trends and optimize ROI across platforms
- Manage digital advertising budgets and vendor relationships for PPC campaigns
- Oversee content creation calendar and ensure brand consistency across all channels
- Generate monthly performance reports with actionable insights for stakeholders
- Mentor junior marketing specialists and foster collaborative team culture
Qualifications
- 5+ years of progressive digital marketing experience with measurable campaign results
- Expert proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools
- Proven track record of optimizing conversion funnels and achieving KPIs
- Strong analytical skills with ability to translate data into strategic recommendations
- Certifications in Google Analytics, Google Ads, or HubSpot preferred
- Experience managing cross-functional teams and vendor partnerships
- Portfolio demonstrating successful digital campaigns with quantifiable outcomes