Job Description
Join Nexus Digital Agency, a trailblazer in data-driven marketing solutions, as we expand our Austin team. We're seeking a visionary Senior Digital Marketing Manager to architect and execute cutting-edge campaigns that transform brands in the digital landscape. This hybrid role offers the autonomy to innovate while collaborating with a powerhouse team of creatives and analysts.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Leverage analytics tools (Google Analytics, Adobe Analytics) to measure campaign performance and ROI
- Lead A/B testing initiatives to optimize conversion funnels and user experiences
- Manage paid media budgets across platforms (Google Ads, Meta Ads, LinkedIn Ads)
- Collaborate with content teams to align messaging with brand voice and audience intent
- Present performance insights to C-suite stakeholders with actionable recommendations
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years progressive digital marketing experience with proven campaign success
- Advanced proficiency in marketing automation platforms (HubSpot, Marketo)
- Google Analytics and Google Ads certifications required
- Expertise in SEO/SEM best practices and algorithm updates
- Strong data analysis skills with experience in dashboard creation (Tableau, Looker)
- Portfolio showcasing measurable growth results for B2B/B2C clients