Job Description
Are you a data-driven storyteller ready to scale high-growth brands? Vantage Growth Labs is seeking a visionary Senior Digital Marketing Manager to lead our multi-channel acquisition strategy. In this high-impact role, you will define the roadmap for our performance marketing efforts, working alongside world-class creatives and engineers to drive exponential user growth.
You possess a deep understanding of the full-funnel customer journey and a relentless passion for optimizing ROI. If you are an expert in scaling complex campaigns and thrives in a fast-paced environment, we want to hear from you.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across Paid Search, Paid Social, and Programmatic display.
- Manage a substantial monthly advertising budget, optimizing for CPA, LTV, and ROAS.
- Lead A/B testing initiatives across landing pages and ad creatives to enhance conversion rates continuously.
- Analyze complex data sets to derive actionable insights, reporting directly to executive leadership on growth KPIs.
- Collaborate with cross-functional teams to align marketing efforts with product launches and brand initiatives.
- Oversee CRM and email automation workflows to nurture leads and increase customer retention.
- Stay ahead of industry trends and algorithm updates to maintain competitive positioning.
Qualifications
- 5+ years of hands-on experience in performance marketing or growth marketing roles.
- Proven track record of managing high-six or seven-figure annual ad budgets.
- Expert-level proficiency in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM platforms (e.g., HubSpot/Salesforce).
- Strong analytical mindset with deep experience in conversion rate optimization (CRO) and attribution modeling.
- Exceptional project management skills with the ability to manage multiple stakeholders and tight deadlines.
- Data visualization skills using tools such as Tableau, Looker, or Power BI.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.