Job Description
Join Nexus Digital's dynamic marketing team as we revolutionize digital engagement strategies. We're seeking an innovative Senior Digital Marketing Manager to architect and execute multi-channel campaigns that drive measurable growth. You'll lead our digital transformation initiatives, leveraging cutting-edge analytics and creative storytelling to captivate audiences across the digital landscape.
In this pivotal role, you'll collaborate with cross-functional teams to develop data-driven strategies that align with our brand's vision. We offer a collaborative environment where your expertise in digital marketing will directly impact our market expansion and customer acquisition goals.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead campaign optimization using A/B testing and performance analytics to maximize ROI
- Manage digital advertising budgets across platforms including Google Ads, Meta Ads, and LinkedIn
- Oversee content creation pipeline aligned with SEO best practices and audience engagement metrics
- Analyze market trends and competitor activities to identify growth opportunities
- Mentor junior marketing specialists and foster team development
- Generate monthly performance reports with actionable insights for leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years progressive experience in digital marketing with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation tools
- Expertise in SEO/SEM strategies with demonstrated ranking improvements
- Strong analytical skills with ability to translate data into strategic decisions
- Experience managing digital budgets exceeding $500,000 annually
- Certifications in Google Ads, Meta Blueprint, or HubSpot required
- Exceptional communication skills with ability to present complex insights clearly