Job Description
Join InnovateTech Solutions as our Senior Digital Marketing Manager and lead transformative digital campaigns that drive measurable growth. You'll spearhead our omnichannel strategy, leveraging cutting-edge tools to elevate brand presence and maximize ROI in a competitive tech landscape. This role offers the opportunity to shape our digital ecosystem while mentoring high-performing teams in a dynamic, results-driven environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead data-driven campaigns using Google Analytics, HubSpot, and marketing automation platforms
- Optimize conversion funnels and manage $500K+ annual digital advertising budgets
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with product teams to align marketing initiatives with business objectives
- Manage KPI reporting and present performance insights to executive stakeholders
Qualifications
- 5+ years of digital marketing experience with 3+ years in management roles
- Proven expertise in SEO/SEM, paid advertising (Google Ads, Meta Ads), and marketing automation
- Advanced proficiency in analytics tools (Google Analytics 4, Adobe Analytics)
- Certification in Google Ads, HubSpot, or similar platforms preferred
- Experience managing cross-functional teams and agency partnerships
- Bachelor's degree in Marketing, Business, or related field