Job Description
Join Nexus Digital Innovations as our Senior Digital Marketing Manager and revolutionize how brands connect in the digital age. We're seeking a visionary leader to architect and execute multi-channel strategies that drive explosive growth, enhance brand authority, and deliver measurable ROI. This role combines creative storytelling with data-driven precision to shape our digital footprint in competitive markets. You'll lead a high-performing team, optimize performance across platforms, and pioneer innovative campaigns that set industry benchmarks. If you're passionate about leveraging cutting-edge tools and analytics to transform digital presence, this is your opportunity to make a lasting impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead cross-functional teams to execute integrated campaigns aligned with business objectives and KPIs
- Analyze performance data using tools like Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize conversion funnels and A/B test campaigns to maximize ROI and customer acquisition
- Manage digital budget allocation and provide monthly performance reports with actionable insights
- Stay ahead of industry trends and emerging technologies to maintain competitive advantage
- Mentor junior marketers and foster a culture of innovation and data-driven decision making
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven track record of scaling digital campaigns across B2B/B2C sectors with measurable results
- Expertise in SEO/SEM, social media advertising, email automation, and content marketing
- Advanced proficiency in analytics tools (Google Analytics, Adobe Analytics, Hotjar) and marketing platforms (HubSpot, Marketo)
- Strong strategic thinking with ability to translate data into actionable business recommendations
- Experience managing digital budgets exceeding $500,000 annually
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Certifications in Google Ads, Analytics, and/or HubSpot a plus