Job Description
Join Nexus Digital, a cutting-edge tech marketing agency, and lead our digital transformation as a Senior Digital Marketing Manager. We're seeking a strategic innovator to drive explosive growth through data-driven campaigns and creative storytelling. You'll spearhead our omnichannel initiatives, optimize conversion funnels, and mentor a high-performing team in our vibrant Austin headquarters. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape the future of digital marketing.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email campaigns
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Manage a $500K+ annual marketing budget with ROI-focused allocation
- Collaborate with product and sales teams to align marketing with business objectives
- Mentor junior marketers and conduct weekly performance reviews
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Ads, Facebook Ads Manager, and HubSpot
- Expert knowledge of SEO best practices and technical optimization
- Strong analytical skills with experience in data visualization tools
- Certifications in Google Analytics, Meta Blueprint, or HubSpot required