Job Description
Are you a data-driven strategist with a passion for scaling brands? GrowthScale Agency is seeking a high-impact Senior Digital Marketing Manager to lead our performance marketing initiatives. You will work at the intersection of creativity and analytics to drive multi-channel growth for our premium client portfolio.
We are looking for a visionary leader who thrives in a fast-paced environment and isn't afraid to test, learn, and iterate at scale.
Responsibilities
- Develop and execute comprehensive cross-channel digital marketing strategies.
- Manage large-scale paid media budgets across Google, Meta, and LinkedIn.
- Lead A/B testing frameworks to optimize conversion rates and landing page performance.
- Collaborate with creative teams to produce high-performing ad assets.
- Analyze complex data sets to report on KPIs and provide actionable business insights.
- Mentor junior team members and foster a culture of data-backed decision-making.
- Stay ahead of industry trends and algorithm updates to ensure competitive advantage.
Qualifications
- 5+ years of experience in performance marketing or growth marketing roles.
- Proven track record of managing monthly media spends exceeding $100k.
- Advanced proficiency in Google Analytics 4, Tag Manager, and CRM platforms.
- Expertise in SEO, SEM, and automated email marketing workflows.
- Strong analytical mindset with the ability to translate data into strategic narratives.
- Exceptional project management skills and ability to thrive in a remote-friendly hybrid environment.
- Bachelor's degree in Marketing, Communications, or a related quantitative field.