Job Description
Are you a data-driven strategist looking to make an impact in a fast-paced environment? GrowthScale Agency is seeking a visionary Senior Digital Marketing Manager to lead our client acquisition efforts and optimize multi-channel performance. You will be at the forefront of crafting high-conversion campaigns that drive measurable growth for our diverse portfolio of tech-forward brands.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies (SEM, SEO, Paid Social, Email).
- Analyze campaign performance metrics to derive actionable insights and improve ROAS.
- Lead A/B testing initiatives across landing pages and ad creative to maximize conversion rates.
- Manage monthly marketing budgets with strict adherence to CPA and LTV targets.
- Collaborate with creative and content teams to ensure brand consistency and messaging impact.
- Stay ahead of industry trends, algorithm updates, and emerging martech tools.
- Provide detailed reporting and strategic recommendations to executive stakeholders.
Qualifications
- 5+ years of experience in digital marketing, specifically within an agency or high-growth startup.
- Expert-level proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills with mastery of Google Analytics 4, GTM, and Looker Studio.
- Proven track record of scaling marketing budgets while maintaining target profitability.
- Excellent communication and project management skills.
- Bachelor’s degree in Marketing, Business, or a related quantitative field.
- Certification in Google Ads and HubSpot is highly preferred.