Job Description
Join TechGrowth Solutions as we revolutionize digital marketing in the tech industry. We're seeking a dynamic Senior Digital Marketing Manager to lead our growth initiatives and drive measurable ROI. This role offers the opportunity to shape our digital presence and lead a team of passionate marketers in a fast-paced, innovative environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead data-driven campaigns that increase conversion rates and customer acquisition
- Manage PPC budgets and optimize ad spend across Google Ads, Meta Ads, and LinkedIn
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Collaborate with product and sales teams to align marketing initiatives with business goals
- Mentor junior marketers and foster a culture of continuous learning
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Ads, Google Analytics, and marketing automation platforms
- Expertise in SEO/SEM best practices and content marketing strategies
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing cross-functional teams and external vendors
- Google Analytics and Google Ads certifications required