Job Description
Join our award-winning digital marketing team at NexGen Innovations, a global leader in e-commerce solutions. We're seeking a visionary Senior Digital Marketing Manager to architect and execute cutting-edge digital campaigns that drive exponential growth. In this pivotal role, you'll lead integrated marketing initiatives across multiple channels, leveraging data-driven strategies to outperform KPIs and capture new market segments. Our dynamic startup environment offers unparalleled opportunities for innovation and career advancement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead A/B testing and optimization of conversion funnels to achieve 30%+ improvement in CTR and ROAS
- Analyze complex datasets using Google Analytics 4, Tableau, and Adobe Analytics to derive actionable insights
- Manage $1M+ annual digital marketing budget with strict ROI accountability
- Collaborate with UX/UI teams to enhance customer journey touchpoints and reduce bounce rates
- Oversee a team of 4-6 digital specialists and foster a culture of continuous learning
- Stay ahead of industry trends including AI-powered marketing and emerging platform algorithms
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven track record of scaling e-commerce brands with $10M+ annual revenue
- Expert proficiency in Google Ads, Meta Business Suite, and marketing automation platforms
- Advanced certification in Google Analytics, HubSpot, or similar analytics tools
- Experience managing remote teams and cross-functional collaboration
- Exceptional presentation skills with executive-level stakeholder management experience
- Portfolio demonstrating successful multi-channel campaigns with quantifiable results