Job Description
Nexus Strategy Group is seeking a visionary Senior Digital Marketing Manager to spearhead our brand growth initiatives in the bustling landscape of New York City. In this pivotal role, you will bridge the gap between creative storytelling and data-driven performance, driving high-impact campaigns that resonate with our audience.
You will have the opportunity to lead a talented team, optimize our digital presence across all channels, and directly contribute to the bottom line. If you are passionate about brand strategy, content marketing, and driving measurable ROI, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead the management of paid media campaigns (Google Ads, LinkedIn Ads) to maximize ROI.
- Analyze campaign performance data to optimize conversion rates and user acquisition.
- Collaborate with the creative team to produce high-quality content and visual assets.
- Manage and mentor junior marketing staff to foster professional growth.
- Oversee social media strategy to enhance brand awareness and engagement.
- Conduct market research to identify trends and opportunities for expansion.
Qualifications
- Minimum of 5 years of experience in digital marketing, communications, or a related field.
- Proven track record of managing successful marketing campaigns with a demonstrable ROI.
- Expertise in SEO, SEM, and content marketing best practices.
- Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.).
- Strong project management skills with the ability to prioritize multiple deadlines.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.