Job Description
We are seeking a visionary Senior Digital Marketing Manager to lead our brand strategy and amplify our market presence in the competitive New York landscape.
In this pivotal role, you will drive high-impact campaigns, optimize our digital funnel, and foster a culture of data-driven creativity. You will collaborate closely with the creative and sales teams to ensure our messaging resonates with diverse audiences.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Hybrid work model with flexible hours.
- Opportunity to shape the future of our brand.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies aligned with business objectives.
- Lead the creation and distribution of high-quality content, including blogs, whitepapers, and press releases.
- Analyze key performance indicators (KPIs) and ROI to optimize campaigns in real-time.
- Manage and mentor a small team of junior marketers and creative freelancers.
- Oversee SEO initiatives to improve organic search visibility and drive traffic.
- Build and maintain strong relationships with media outlets and industry influencers.
- Conduct market research to identify trends and competitive landscapes.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in a leadership or management capacity.
- Proven track record of managing budgets exceeding $100k annually.
- Expertise in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CMS platforms (e.g., WordPress, HubSpot).
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Strong project management skills with the ability to prioritize multiple initiatives.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience in the B2B SaaS or FinTech industry is a plus.