Job Description
Scale Your Career with GrowthScale
Are you a data-driven marketer with a passion for high-impact campaigns? GrowthScale is looking for a Senior Digital Marketing Manager to lead our performance marketing initiatives. You will be responsible for scaling multi-channel acquisition strategies for our enterprise clients in a fast-paced, collaborative environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEM, Social, and Display.
- Manage large-scale monthly advertising budgets with a focus on ROAS and CAC optimization.
- Lead A/B testing frameworks for landing pages and ad creative to drive continuous conversion lift.
- Collaborate with the content and design teams to build high-converting assets.
- Analyze performance data to provide actionable insights and reports to stakeholders.
- Stay ahead of industry trends and algorithm updates to maintain competitive advantage.
Qualifications
- 5+ years of experience in performance marketing or digital strategy.
- Deep expertise in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Advanced proficiency in Google Analytics 4, Tag Manager, and Looker Studio.
- Proven track record of managing monthly media spends exceeding $50k.
- Strong analytical mindset with the ability to translate data into strategy.
- Excellent communication and project management skills in an agency setting.
- Bachelor’s degree in Marketing, Business, or a related quantitative field.