Job Description
Elevate Your Career at GrowthScale Media
Are you a data-driven marketer with a passion for scaling high-growth brands? GrowthScale Media is looking for a visionary Senior Digital Marketing Manager to lead our performance marketing initiatives. You will be responsible for end-to-end campaign execution, audience segmentation, and driving significant ROI for our diverse portfolio of tech clients.
We offer a collaborative, remote-friendly environment in the heart of San Francisco, providing you the autonomy to innovate and the resources to execute high-impact strategies.
Responsibilities
- Develop, implement, and optimize multi-channel digital marketing strategies across SEM, Social, and Display.
- Manage large-scale monthly advertising budgets with a focus on CPA and ROAS efficiency.
- Collaborate with the creative team to design high-converting landing pages and ad assets.
- Conduct A/B testing and rigorous data analysis to refine campaign performance continuously.
- Lead weekly performance reporting and provide strategic insights to executive stakeholders.
- Manage external agency partners and marketing technology vendors.
- Stay ahead of industry trends, algorithm changes, and emerging digital marketing platforms.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related quantitative field.
- 5+ years of experience in performance marketing or digital growth roles.
- Expert-level proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Strong command of Google Analytics 4, Looker Studio, and marketing attribution models.
- Proven track record of managing annual advertising budgets exceeding $500k.
- Excellent analytical skills with the ability to translate complex data into actionable business strategies.
- Strong project management skills and ability to thrive in a fast-paced agency environment.