Job Description
Are you a data-driven strategist with a passion for scaling brands? GrowthScale Agency is seeking a high-impact Senior Digital Marketing Manager to lead our performance marketing initiatives. You will work with diverse, high-growth clients to craft omnichannel strategies that drive measurable ROI.
We offer a hybrid work environment, cutting-edge martech tools, and a culture that prioritizes professional growth and creative autonomy.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies (SEM, SEO, Paid Social, Email).
- Manage and optimize multi-million dollar advertising budgets to maximize ROAS and CPA.
- Collaborate with creative teams to produce high-performing ad assets and landing page experiences.
- Conduct deep-dive analytics to identify growth opportunities and present monthly performance reports to stakeholders.
- Implement A/B testing frameworks across all digital touchpoints to improve conversion rates.
- Lead and mentor a team of junior marketing specialists to drive operational excellence.
- Stay ahead of industry trends and algorithm updates to maintain competitive advantage.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related quantitative field.
- 5+ years of experience in performance marketing or digital growth roles.
- Proven track record of managing significant paid media budgets with verifiable ROI.
- Expertise in Google Analytics 4, Google Ads, Meta Business Suite, and CRM platforms like HubSpot.
- Strong analytical mindset with proficiency in Excel, Looker Studio, or Tableau.
- Excellent communication skills with the ability to translate complex data into actionable insights.
- Experience in SaaS, E-commerce, or B2B lead generation sectors is highly preferred.