Job Description
Are you a data-driven storyteller looking to scale high-growth brands? GrowthScale Dynamics is seeking a visionary Senior Digital Marketing Manager to spearhead our multi-channel acquisition strategy. You will operate at the intersection of creative brand building and rigorous performance analytics.
We offer a hybrid work environment, cutting-edge martech stacks, and a collaborative culture where your strategic input directly shapes the future of our digital footprint.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies (SEO, SEM, Paid Social, Email).
- Manage and optimize multi-million dollar performance marketing budgets to hit aggressive CPA/ROAS targets.
- Lead A/B testing frameworks across landing pages and ad creative to maximize conversion rates.
- Collaborate with product and design teams to ensure brand consistency and effective user acquisition funnels.
- Analyze complex data sets to provide actionable insights for senior leadership.
- Mentor junior marketing staff and foster a culture of continuous learning and experimentation.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related quantitative field.
- 5+ years of hands-on experience in performance marketing and digital strategy.
- Proven track record of managing large-scale budgets across Google Ads, LinkedIn, and Meta.
- Expertise in Google Analytics 4, Looker Studio, and CRM tools like HubSpot or Salesforce.
- Strong grasp of technical SEO principles and conversion rate optimization (CRO) best practices.
- Excellent communication skills with the ability to articulate data-driven narratives to stakeholders.