Job Description
Are you a strategic visionary with a passion for data-driven storytelling? Nexus Digital is seeking a highly skilled Senior Digital Marketing Manager to drive our brand presence and accelerate growth.
As a key member of our leadership team, you will craft compelling narratives, manage multi-channel campaigns, and leverage analytics to optimize performance. If you thrive in a fast-paced environment and have a proven track record of scaling digital initiatives, we want to hear from you.
Responsibilities
- Strategic Leadership: Develop and execute comprehensive digital marketing strategies aligned with business objectives to drive lead generation and brand awareness.
- SEO & Content: Oversee SEO initiatives and content calendars, collaborating with creative teams to produce high-impact assets that resonate with our target audience.
- PPC & Performance: Manage paid advertising campaigns (Google Ads, LinkedIn) to maximize ROI and optimize conversion rates.
- Analytics & Reporting: Utilize Google Analytics and marketing automation tools to track KPIs, generate actionable insights, and present data-driven reports to stakeholders.
- Brand Management: Ensure consistent brand voice across all digital touchpoints and manage public relations communications.
- Team Collaboration: Mentor junior marketers and work cross-functionally with sales, product, and design teams.
Qualifications
- Experience: Minimum of 5+ years of experience in digital marketing, communications, or a related field.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
- Technical Skills: Proficiency in SEO tools (Ahrefs, SEMrush), CMS platforms (WordPress, HubSpot), and analytics (Google Analytics 4).
- Creativity: Strong creative writing skills with an ability to adapt tone for various platforms.
- Data Fluency: Exceptional analytical skills with the ability to interpret complex data sets.
- Communication: Excellent verbal and written communication skills, with a focus on public relations.