Job Description
Join NexusTech Innovations, a trailblazer in SaaS solutions, as our Senior Digital Marketing Manager. We're seeking a visionary leader to architect and execute data-driven digital strategies that amplify brand presence and accelerate revenue growth. This hybrid role offers the opportunity to shape our global digital footprint while collaborating with cross-functional teams in our vibrant Austin headquarters.
Responsibilities
- Develop and implement omnichannel digital campaigns across SEO/SEM, social media, email, and content marketing
- Analyze market trends and consumer behavior to optimize campaign performance and ROI
- Lead A/B testing initiatives for landing pages and CTAs to maximize conversion rates
- Manage $500K+ annual digital advertising budget with rigorous performance tracking
- Mentor junior marketers and coordinate with creative/product teams
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 8+ years in digital marketing with 3+ years in leadership roles
- Proven expertise in Google Analytics, Google Ads, and marketing automation tools
- Advanced proficiency in SEO/SEM best practices and algorithm updates
- Strong data analysis skills with experience in conversion rate optimization
- Exceptional project management abilities across complex campaigns
- Bachelor's degree in Marketing or related field