Job Description
Join Nexus Digital Agency as our Senior Digital Marketing Manager and spearhead data-driven campaigns that transform brands. We're seeking a strategic innovator to lead our digital initiatives across SEO, paid media, and content marketing. You'll collaborate with creative teams to craft compelling narratives that resonate with audiences and drive measurable growth. If you're passionate about leveraging cutting-edge tools and analytics to exceed KPIs, this is your opportunity to make an impact in Austin's thriving tech scene.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Lead SEO/SEM campaigns, optimizing for organic traffic and paid conversions
- Oversee content creation and distribution across owned channels
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Manage PPC budgets across Google Ads, Facebook Ads, and emerging platforms
- Coordinate cross-functional projects with design, development, and sales teams
- Generate monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Expertise in SEO/SEM best practices and algorithm updates
- Strong analytical skills with experience in A/B testing and conversion optimization
- Exceptional project management abilities with experience scaling campaigns
- Proficiency in HTML, CSS, and CMS platforms (WordPress, HubSpot)
- Portfolio demonstrating successful digital campaign execution