Job Description
Join our award-winning digital marketing team at GrowthLabs Inc., a fast-scaling SaaS company revolutionizing customer engagement. We seek a visionary Senior Digital Marketing Manager to architect and execute multi-channel campaigns that drive exponential growth. This role combines strategic planning with hands-on execution across paid, organic, and emerging channels. You'll lead a team of 3 specialists while collaborating with product and sales teams to align marketing initiatives with business objectives. Our Austin headquarters offers a vibrant, collaborative environment with competitive benefits and career growth opportunities.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with $500K+ annual budgets
- Optimize conversion funnels using marketing automation tools (HubSpot, Marketo)
- Analyze performance data using Google Analytics 4, Looker Studio, and CRM systems
- Manage and mentor a team of digital marketing specialists
- Collaborate with product team on go-to-market strategies for new features
- Conduct A/B testing and experimentation across all digital touchpoints
Qualifications
- 8+ years of digital marketing experience with 3+ years in management roles
- Proven track record of scaling SaaS customer acquisition through digital channels
- Expertise in Google Ads, Meta Ads, and LinkedIn advertising platforms
- Advanced proficiency in marketing automation (HubSpot/Marketo preferred)
- Strong analytical skills with experience in data-driven decision making
- Experience managing budgets exceeding $500K annually
- BA/BS in Marketing, Business, or related field (MBA preferred)
- Certifications (Google Ads, Meta Blueprint, HubSpot) highly valued