Job Description
Are you a strategic thinker with a passion for data-driven growth? Apex Innovations is seeking a dynamic Senior Digital Marketing Manager to join our elite marketing team in New York City. In this pivotal role, you will drive brand awareness, lead generation, and customer acquisition through innovative digital strategies.
We offer a competitive salary, comprehensive benefits, and a collaborative culture that values creativity and results. If you have a proven track record of scaling digital campaigns and leading high-performing teams, we want to hear from you.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies to drive traffic and conversions.
- Lead SEO and SEM initiatives, including keyword research, on-page optimization, and bid management.
- Manage paid advertising campaigns across Google Ads, LinkedIn, and social platforms to maximize ROI.
- Analyze campaign performance using Google Analytics and other data tools to inform strategic decisions.
- Collaborate with content creators and designers to produce high-impact marketing assets.
- Oversee the email marketing program and nurture existing leads.
Qualifications
- Minimum of 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Deep understanding of SEO, PPC, social media marketing, and content marketing.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms.
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or a related field.