Job Description
Join GrowthForge Digital as our Senior Digital Marketing Manager and lead transformative digital campaigns that captivate audiences and drive exponential growth. We're seeking a strategic innovator to architect our omnichannel marketing ecosystem, blending cutting-edge technology with creative storytelling. You'll collaborate with cross-functional teams to scale our brand presence in the competitive tech landscape while mentoring the next generation of digital marketers. This hybrid role offers flexibility to work from our vibrant Austin headquarters or remotely across Texas.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead data-driven campaign optimization using advanced analytics tools (Google Analytics 4, Adobe Analytics, HubSpot)
- Manage $2M+ digital advertising budget with ROI-focused allocation and performance reporting
- Oversee content creation pipeline including blog posts, video scripts, and interactive experiences
- Implement marketing automation workflows to nurture leads and enhance customer lifecycle value
- Conduct A/B testing on landing pages, CTAs, and email sequences to maximize conversion rates
- Collaborate with product and sales teams to align marketing initiatives with business objectives
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise scaling B2B/SaaS brands through multi-channel digital campaigns
- Advanced certification in Google Analytics, Google Ads, and Meta Blueprint
- Strong proficiency with marketing automation platforms (Marketo, HubSpot, or Pardot)
- Demonstrable success managing six-figure digital budgets with 30%+ YoY growth
- Experience leading remote/distributed marketing teams and agile project management
- Portfolio showcasing measurable results from digital transformation initiatives
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)