Job Description
Join Nexus Growth Partners as our Senior Digital Marketing Manager and lead our digital transformation journey in the heart of Austin's tech corridor. We're seeking a strategic innovator to architect data-driven campaigns that captivate audiences and accelerate revenue growth. This role offers the opportunity to shape our omnichannel presence while collaborating with cross-functional teams in a dynamic startup environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates across all digital touchpoints
- Manage $500K+ annual digital ad budgets with ROI-focused allocation
- Oversee content creation pipeline including blog posts, whitepapers, and video assets
- Coordinate with sales team to implement lead nurturing workflows and CRM integration
- Stay ahead of industry trends and emerging technologies in martech landscape
Qualifications
- 5+ years of progressive digital marketing experience with demonstrated campaign success
- Expert proficiency in Google Ads, Google Analytics, and major social media advertising platforms
- Certification in Google Analytics, HubSpot, or similar marketing automation tools
- Proven ability to manage cross-functional teams and external agency relationships
- Strong data analysis skills with ability to translate insights into actionable strategies
- Experience with marketing automation platforms (Marketo, HubSpot, or Pardot)
- Bachelor's degree in Marketing, Communications, or related field