Job Description
Join Nexus Digital Innovations, a fast-growing tech startup revolutionizing sustainable energy solutions. We're seeking a visionary Senior Digital Marketing Manager to spearhead our digital transformation and drive explosive growth. You'll lead cross-functional campaigns, leverage cutting-edge analytics, and shape our brand's digital footprint in a dynamic market. Enjoy competitive compensation, flexible work arrangements, and the opportunity to make a tangible impact in a mission-driven environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead A/B testing campaigns to optimize conversion rates and maximize ROI
- Manage PPC budgets across Google Ads, Meta Ads, and emerging platforms
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Oversee CRM strategy and customer journey mapping for lead nurturing
- Mentor junior marketing professionals and foster a data-driven culture
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in scaling B2B SaaS or tech industry campaigns
- Advanced certifications in Google Analytics, Google Ads, and HubSpot
- Strong proficiency with marketing automation tools (Marketo, HubSpot) and CRM systems
- Exceptional analytical skills with experience translating data into actionable strategies
- Portfolio demonstrating successful multi-channel campaigns with measurable results