Job Description
Are you a data-driven strategist looking to make a massive impact? GrowthScale is seeking a top-tier Senior Digital Marketing Manager to lead our high-performance acquisition efforts. In this role, you will architect omni-channel campaigns that drive growth, optimize conversion funnels, and manage high-budget media spends for our elite roster of tech clients.
We value creative thinkers who are obsessed with ROI and eager to push the boundaries of modern digital marketing.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEM, Paid Social, and Display networks.
- Lead end-to-end campaign management, from audience segmentation and creative briefing to performance analysis and optimization.
- Own the conversion rate optimization (CRO) roadmap to improve landing page performance and funnel efficiency.
- Manage monthly media budgets exceeding $100k, ensuring rigorous tracking and ROAS targets are met or exceeded.
- Collaborate with cross-functional design and engineering teams to deploy high-converting landing pages and ad assets.
- Analyze performance data to provide actionable insights and monthly reporting to executive stakeholders.
- Stay at the forefront of industry trends, specifically regarding privacy regulations, AI-driven bidding, and emerging marketing technologies.
Qualifications
- 5+ years of hands-on experience in performance marketing or digital growth roles.
- Proven track record of managing significant paid media budgets with verifiable ROI success.
- Deep expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
- Advanced proficiency with analytics tools such as Google Analytics 4, Looker Studio, and heat-mapping software.
- Strong understanding of SEO principles, CRM integration, and email marketing automation workflows.
- Exceptional analytical skills with the ability to translate complex data into clear, strategic recommendations.
- Excellent communication and project management skills; ability to thrive in a fast-paced, agency environment.