Job Description
Join Nexus Digital Group's dynamic marketing team and revolutionize digital engagement strategies. We're seeking a visionary Senior Digital Marketing Manager to architect data-driven campaigns that captivate global audiences and accelerate brand growth. At the intersection of creativity and analytics, you'll lead cross-functional initiatives while mentoring future marketing leaders. Our Austin headquarters offers collaborative spaces, cutting-edge tools, and a culture that celebrates innovation. Enjoy competitive benefits including flexible work arrangements, professional development stipends, and comprehensive health coverage. Shape the future of digital marketing with us.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize conversion funnels
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences
- Manage $500K+ digital advertising budgets with ROI-focused allocation
- Collaborate with product teams to align marketing initiatives with business objectives
- Mentor junior marketers and conduct monthly training workshops
- Produce monthly performance reports with actionable insights for executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field with 5+ years digital marketing experience
- Proven expertise in managing end-to-end digital campaigns across B2B and B2C sectors
- Advanced proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools
- Strong data visualization skills with experience in creating executive dashboards
- Certifications in Google Analytics, HubSpot, or Meta Blueprint preferred
- Exceptional project management skills with experience scaling teams
- Portfolio demonstrating successful digital transformation initiatives