Job Description
NexGen Analytics is a data-driven marketing powerhouse transforming how brands connect with audiences. We're seeking an innovative Senior Digital Marketing Manager to architect and execute cutting-edge campaigns that drive measurable growth. Join our award-winning team in the heart of San Francisco's tech district and lead digital initiatives for Fortune 500 clients.
At NexGen, we blend creativity with analytics to deliver exceptional results. This role offers unparalleled opportunities to shape our digital strategy while mentoring a high-performing team. You'll have access to advanced marketing technologies and collaborate with industry leaders in a fast-paced, collaborative environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content channels
- Lead performance marketing campaigns with $1M+ annual budgets, optimizing for CAC and ROAS
- Analyze complex datasets using Google Analytics 4, Adobe Analytics, and marketing automation platforms
- Manage cross-functional teams of designers, developers, and content specialists
- Drive innovation through A/B testing, personalization, and emerging tech adoption
- Present quarterly performance reports to C-suite stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Business Analytics, or related field (MBA preferred)
- 7+ years digital marketing experience with 3+ years in leadership roles
- Proven expertise scaling multi-channel campaigns for B2B/SaaS brands
- Advanced certifications in Google Analytics, Google Ads, and HubSpot
- Strong technical proficiency with marketing automation (Marketo, HubSpot) and CRM systems
- Portfolio demonstrating successful campaign ROI improvements (min 30% YoY growth)