Job Description
Join InnovateTech Solutions as our next Senior Digital Marketing Manager and lead transformative digital campaigns that redefine industry standards. We're seeking a data-driven innovator to architect our omnichannel strategy across SEO, paid media, and emerging platforms. This role offers autonomy to experiment with cutting-edge technologies while collaborating with cross-functional teams to deliver measurable ROI. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape digital marketing's future in a dynamic startup environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, PPC, and social media platforms
- Lead A/B testing and optimization of conversion funnels to improve CTR and ROAS
- Manage $500K+ annual ad budgets with rigorous performance analysis
- Create data-driven reports for C-suite stakeholders using Google Analytics, Adobe Analytics, and marketing automation tools
- Oversee content marketing calendar and influencer partnerships
- Coordinate with product teams to align marketing initiatives with product launches
- Mentor junior marketers and foster a culture of innovation
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in management roles
- Proven expertise in scaling multi-channel campaigns with measurable ROI
- Advanced certification in Google Analytics, Google Ads, and Meta Blueprint
- Proficiency in marketing automation platforms (HubSpot, Marketo) and CRM systems
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing B2B SaaS marketing in high-growth tech environments
- Bachelor's degree in Marketing, Business, or related field