Job Description
Join Nexus Digital Solutions as our Senior Digital Marketing Manager and revolutionize how brands connect with audiences in the digital age. We're seeking a strategic innovator to lead our marketing initiatives and drive measurable growth. At Nexus, you'll collaborate with cross-functional teams to craft data-driven campaigns that captivate, convert, and retain customers. Enjoy a dynamic work environment in Austin's thriving tech scene, with competitive compensation, comprehensive benefits, and opportunities for professional development.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing channels
- Lead campaign optimization using analytics tools (Google Analytics, Adobe Analytics) to maximize ROI and KPIs
- Manage PPC budgets and bidding strategies across Google Ads, Meta Ads, and emerging platforms
- Oversee content creation and distribution to build brand authority and engage target audiences
- Conduct market research and competitive analysis to identify growth opportunities
- Collaborate with design and product teams to ensure cohesive brand messaging
- Present performance reports and strategic recommendations to executive leadership
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign success
- Expertise in SEO/SEM, paid advertising, marketing automation, and analytics tools
- Strong data analysis skills with ability to derive actionable insights from complex datasets
- Certification in Google Ads, Google Analytics, or HubSpot preferred
- Experience managing cross-functional teams and agency partnerships
- Proficiency in marketing automation platforms (Marketo, HubSpot) and CRM systems
- Excellent communication skills with ability to translate data into compelling narratives