Job Description
Join InnovateTech Solutions as our Senior Digital Marketing Manager and lead transformative digital campaigns that drive exponential growth. We're seeking a visionary strategist to architect our omnichannel marketing ecosystem, blending creativity with data-driven precision. At InnovateTech, you'll shape the future of digital engagement in a dynamic, tech-forward environment where innovation thrives. Your expertise will directly impact our global expansion and brand evolution.
Responsibilities
- Architect and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing channels
- Lead cross-functional campaigns driving 30%+ YoY revenue growth through conversion optimization and customer journey mapping
- Manage $2M+ annual digital budget with ROI-focused performance analytics using Google Analytics 4, Adobe Analytics, and marketing automation platforms
- Develop innovative content strategies that establish industry thought leadership and boost organic traffic by 50%
- Oversee paid media campaigns across Google Ads, Meta Ads, and LinkedIn with CPA optimization and A/B testing frameworks
- Collaborate with product and sales teams to align marketing initiatives with business objectives and customer insights
- Mentor junior marketers and foster data-driven decision culture through dashboard development and KPI reporting
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 7+ years progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise scaling B2B/B2C brands through multi-channel campaigns with measurable ROI
- Advanced proficiency in marketing automation (HubSpot/Marketo), SEO tools (SEMrush/Ahrefs), and analytics platforms
- Certifications in Google Analytics, Google Ads, and Meta Blueprint required
- Exceptional strategic planning skills with experience managing $1M+ budgets
- Strong portfolio demonstrating campaign results and brand growth initiatives
- Excellent communication skills with ability to translate complex data into actionable insights