Job Description
Are you a data-driven marketer with a passion for scaling high-growth brands? GrowthScale Agency is looking for a Senior Digital Marketing Manager to lead our performance marketing initiatives. You will work with a talented cross-functional team to execute omni-channel campaigns that drive measurable ROI.
We value creative thinkers who aren't afraid to test, learn, and optimize. If you thrive in a fast-paced environment and have a proven track record of managing multi-million dollar ad spends, we want to hear from you.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies across SEM, Paid Social, and Programmatic.
- Manage and optimize monthly marketing budgets exceeding $100k to ensure maximum ROI and efficient CPA.
- Collaborate with content and design teams to create high-converting landing pages and ad creative.
- Perform deep-dive analysis of campaign performance, providing actionable insights and weekly reporting to stakeholders.
- Implement A/B testing frameworks across all funnel stages to improve conversion rates.
- Lead and mentor junior marketing associates to foster a high-performance culture.
- Stay ahead of industry trends and algorithm updates to maintain competitive advantage.
Qualifications
- 5+ years of experience in performance marketing or growth marketing roles.
- Expert proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Strong analytical skills with proficiency in Google Analytics 4, Looker Studio, and SQL.
- Exceptional project management skills and ability to manage multiple high-stakes campaigns simultaneously.
- Deep understanding of conversion rate optimization (CRO) and user journey mapping.
- Proven ability to translate data into strategic narratives for executive-level presentations.
- Bachelor’s degree in Marketing, Business, or a related quantitative field.