Job Description
Join our award-winning marketing team at InnovateTech Solutions, where we're revolutionizing the digital landscape. As a Senior Digital Marketing Manager, you'll craft data-driven strategies that captivate audiences and drive exponential growth. We're seeking a visionary leader who thrives in fast-paced environments and can transform complex analytics into actionable campaigns.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Lead A/B testing initiatives to optimize conversion rates across all digital touchpoints
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage PPC budgets exceeding $500K while maintaining ROAS targets above 4:1
- Collaborate with product teams to align marketing initiatives with product launches
- Mentor junior marketers and conduct quarterly performance reviews
Qualifications
- 8+ years of digital marketing experience with proven results in B2B tech sectors
- Expertise in SEO/SEM tools (SEMrush, Ahrefs) and Google Ads certification
- Advanced proficiency in marketing automation (HubSpot, Marketo) and CRM systems
- Strong analytical skills with ability to translate data into strategic insights
- Experience managing cross-functional teams and external agency relationships
- Bachelor's degree in Marketing, Communications, or related field