Job Description
Join InnovateTech Solutions as our Senior Digital Marketing Manager and lead transformative digital campaigns that shape our brand's future. We're seeking a data-driven innovator to orchestrate multi-channel strategies, drive exponential growth, and mentor our dynamic marketing team. In this pivotal role, you'll leverage cutting-edge analytics to optimize campaigns, expand our market presence, and deliver measurable ROI in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social platforms
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Manage $1M+ annual digital media budget with quarterly forecasting and reporting
- Collaborate with product teams to align marketing initiatives with product launches
- Oversee content creation pipeline ensuring brand consistency and engagement
- Mentor junior marketers through performance reviews and skill development
- Stay ahead of digital trends through continuous learning and industry research
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 8+ years progressive digital marketing experience with 3+ in leadership
- Proven expertise in Google Ads, Facebook Ads Manager, and programmatic advertising
- Advanced proficiency in marketing automation (HubSpot/Marketo) and CRM systems
- Strong analytical skills with experience in data visualization tools (Tableau)
- Google Analytics and Google Ads certifications required
- Exceptional project management skills with ability to manage complex campaigns
- Experience scaling digital operations in B2B tech or SaaS environments